Friday, March 4, 2011

More Than Just An Edelman Face

Experience, Check, Personality, Check, Motivation, Check, Interest & Enthusiasm, Check, and Positive Attitude, Check. So, you’ve proven that you have what it takes to work at Edelman, but what do you have to offer that makes you stand out among the rest? Edelman encourages every employee to utilize their experiences, skills and expertise to ensure clients are getting the best service and to allow employees to showcase their strengths and gifts.
Just ask Jennifer Little, Senior Vice President for Consumer Brands and Ashley Maddocks, Account Executive, at Edelman and they will tell you how Edelman is a great place to work; it allows you to utilize your strengths and past experiences and apply them to your work.  Edelman promises to “undertake our mission through convergence by integrating specialist knowledge of practices and industries, local market understanding, proprietary methodology and breakthrough creativity.” Ding, Ding, Ding! “Integrating specialist knowledge” is one of Edelman’s greatest offerings because it utilizes the strengths of the employees to offer the most thorough and apposite services to their clients.
When you start working at Edelman, they allow their employees to feel around and really get a sense of where they can utilize their strengths most appropriately within the firm. “You get a lot of experience really quickly,” Ashley Maddocks, assured us having been at Edelman for only two years herself.  Maddocks is currently an account executive on the Dickies Team. She has used her networking skills and personable attitude to establish relationships with national and local fashion publications and dailies. She has also served as a representative for Dickies at editor events which shows Edelman’s ability and dedication to provide their clients with the most appropriate Edelman representatives. 
Over the past seventeen years, Jennifer Little has developed an expertise for public relations and communications involving consumer brands, crisis management, community relations, cause marketing, media relations, sports marketing, and event planning. “You should always be working hard to maintain a good reputation in this field,” Little advised our class. Little manages consumer brands that allow her to focus on areas at which she excels, but still challenge her to be creative in her efforts to provide strategic counsel and support to her clients. During her time at Edelman, Little has been able to apply her past work experience to current clients that pertain to similar industries she had previously excelled in. Edelman encourages this because it is the perfect catalyst for creativity and success.
So, If you have a personal contact that will help a colleague, let them know and If you have a personal expertise of a certain area pertaining to a client, utilize it. Edelman works with clients in a variety of industries which opens up an array of specialties for Edelman employees to dabble in. Integrating specialist knowledge is one of Edelman’s greatest promises which pays homage to the well-rounded team of employees which make up the Edelman family.

No comments:

Post a Comment